I like this particular infographic because
- it is clean and simple,
- the graphic uses a minimal amount of fonts,
- the fonts are not over-the-top fancy,
- the font is not comic sans (which I would suggest does not set an appropriate tone for the communication of scientific findings),
- it uses simple images that everyone can understand,
- it uses common, accessible language,
- the colour palette is simple.
Why do I care about infographics? Basically I have seen far too many presentations that are cumbersome, convoluted, and too technical to reach more than a few members of the audience. Infographics are required to present information (be it complex or not) in a clear, concise, accurate and immediate manner. This allows the message to be communicated unencumbered by research specific science-speak.
The best presentations I have ever seen have been those that were simple, clear, and engaging. Many of the TED talks follow these principles, and TED talks tend to be memorable.
Infographics are a great way to communicate findings. Especially if your presentation is only in poster format. That is, in those situations where you aren’t necessarily present to provide the information or answer questions – an infographic can cleanly and clearly relay the major findings of your work, while reaching the broadest audience. And sometimes in scientific research, that is absolutely key.
For more information on infographics, check out the wiki page here.
- The Infographic Slam Dunk (searchenginejournal.com)
- Infographic: How Mobile Has Changed the Way We Live (organicseoconsultant.com)
- Facebook Profile Photos By The Numbers [INFOGRAPHIC] (mashable.com)
- 16 Experts Answer, “What makes a great infographic?” (customerthink.com)